Tag Archives: copyright

New York Farm Distilleries Have Advantage in Barrel Programs

Craft distilleries are often interested in introducing barrel programs. These can be a regulatory quagmire because distilleries generally can’t sell at retail to the public in the three-tier system. Distillery owners see others doing it but just don’t know how … Continue reading

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If You See Kay (say aloud slowly, then giggle when you get the innuendo)

The reverent Italian winery, If You See Kay Wines, named its Italian red blend “If You See Kay” with the tag line “no holds barred wine.” Pure genius. The marketing team gave the wine and its producer a real personality.  … Continue reading

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Opting for legally licensed recorded music in your establishment

ASCAP and BMI employ investigators to roam the country identifying new restaurants, bars, clubs or other establishments where music is used but the establishment does not have a license. Venue owners are required to purchase a license, typically for a … Continue reading

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What a Craft Brewery Needs to Know about Sponsoring Photo and Video Contests

Photo and video contests usually center on consumers using the sponsor’s product or service. The use of smart phone cameras has fueled the popularity of these internet contests for both consumers and sponsors. These can be especially popular marketing endeavors … Continue reading

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