Profit Tip to breweries: Hops infused oil adds a depth of flavor to sandwiches, salads and other foods to perfectly complement craft beer. Farm breweries are permitted to sell agriculture and tourism related products. Hops infused oils offer a perfect beer complementary food product for foodies and beer enthusiasts. You can produce your proprietary infused oil in-house or have it made for you by private label contract manufacturing. If you serve food, feature the oil on your menu.
Work with local restaurants and ask them to use your brand of hops infused oil and feature it on their menu. Even better, have them sell it at the register or use it in a social media promotion. It is perfect for salad dressings, meat marinates, and sauces. Beer and meat are the perfect combination. Upgrade the flavor experience by using the same hops to prepare the food.
Tracy Jong has been an attorney for more than 20 years, representing restaurants, bars, and craft beverage manufacturers in a wide array of legal matters. She is also a licensed patent attorney.
Her book Everything You Need To Know About Obtaining and Maintaining a New York Retail Liquor License: The Definitive Guide to Navigating the State Liquor Authority will be available next month on Amazon.com as a softcover and Kindle e-book.
Her legal column is available in The Equipped Brewer, a publication giving business advice, trends, and vendor reviews to help craft breweries, cideries, distilleries and wineries build brands and succeed financially.
She also maintains a website and blog with practical information on legal and business issues affecting the industry. Follow her, sign up for her free firm app or monthly newsletter.
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Tracy Jong Law Firm