Monthly Archives: August 2016

Sensory Tasting-Learning in a glass

Producing craft beverages is an art. Brew masters, cider masters, wine makers and distillers can modify the production process conditions and add ingredients to produce unique flavor profiles. Like a chef, they experiment to create that perfect recipe and taste … Continue reading

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Wake Up to Untapped Revenue Streams

In the fast food industry where profits have been declining for several years, breakfast has been in a growth mode. You can’t escape the advertising for breakfast deals and “all day breakfast” at several fast-food chain restaurants. A USA Today … Continue reading

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Extensions of Premises

Extensions of Premises At establishments with an on-premises license, the sale and consumption of alcohol must be confined to the area that has been licensed by the Authority. The licensee needs to be aware of whether outside areas such as … Continue reading

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Bring Your own Bottle (BYOB)

Bring Your Own Bottle (BYOB)           BYOB, or “Bring Your Own Bottle,” where owners of establishments allow their customers to bring alcoholic beverages to their premises to be consumed on site, is NOT PERMITTED in unlicensed businesses in New York … Continue reading

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Liquor Stores Take Note

 Liquor Stores Take Note Counsel for the New York State Liquor Authority, advised me in writing that there is no restriction against selling wine or liquor below wholesale prices nor is there a restriction on use of the word “free” … Continue reading

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New York State Liquor Authority Violations Lawyer

New York State Liquor Authority Violations Lawyer An investigation by the State Liquor Authority may include an on-site undercover inspection of a licensed establishment by SLA Investigators, police or other law enforcement agencies. Investigations are often the result of an … Continue reading

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Alternating Proprietorship

Alternating Proprietorships – “Power is gained by sharing knowledge, not hoarding it.” The Empire Strikes Back   With so many new craft beverage producers, I encourage start-ups to consider an alternating proprietorship as an option to reduce start-up expenses. In … Continue reading

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What the Liquor Authority Looks For When Reviewing Liquor Store Applications

What the Liquor Authority Looks for When Reviewing Liquor Store Applications A license to sell liquor and wine at retail for off-premises consumption is commonly referred to as a “package store license”. Section 63 of the Alcoholic Beverage Control Law … Continue reading

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Craft Beverage Producer Tours Should Not Be An Afterthought- They Are Your Biggest Marketing Activity

As your customers seek out their different beverage options, giving tours is a way of letting them get to know you and your product. The goal is to develop a connection. The way in which customers experience a distillery, cidery, … Continue reading

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Ready to try something new?

Ready to try something new? By Tracy Jong Have you ever wanted to explore a new product or market without tarnishing your existing product line and marketing positioning? There are several ways you can do this. Let’s explore some scenarios. … Continue reading

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