Monthly Archives: December 2014

Bottle Service – Four Keys to Capitalizing on the VIP Treatment

Your VIPs may be willing to indulge in bottle service to enhance their experience.  No fighting at the bar for a drink commands a premium price.  These customers are willing to pay for luxury attention like flying first class. Provide … Continue reading

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Liquor Authority Guidelines for Barrel Programs Offered to Liquor Stores

The October 2014 Liquor Authority Advisory is directed to barrel programs provided by manufacturers to liquor stores (retailers – not barrel programs for retail customers).  The Liquor Authority authorizes this practice as long as (1) the service is available to … Continue reading

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Should I Respond to a Public Criticism?

Business owners put their heart and soul into producing great products and services.  Criticisms are taken to heart and hard to ignore.  But should you respond?  Ask yourself three questions: Will this criticism harm your business or reputation in a … Continue reading

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Bottle Design and Its Protection Should Not be an After-Thought

One of the important decisions a craft beverage producer must make is choosing a bottle design that will convey the brand’s character and stands out so customers can easily identify the product among a sea of other bottles on the … Continue reading

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Not Just Hops; Mushrooms Another New NY Agricultural Trend

Shitake mushrooms are a surprising product of the New York Southern Tier.  Oak logs in the woods near a shady creek make optimum growing conditions.  This offers Southern Tier farmers and woodland owners an opportunity to monetize their land and … Continue reading

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Sponsorship Rights for Non-Sports Venues Generally Prohibited in New York

The Liquor Authority has declared that sports and music venues are a special situation when it comes to sponsorship by alcohol companies.  They found that in those circumstances, the goal was to support the team or venue as a public … Continue reading

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Co-Branding Wine Clubs Permissible in New York Under Certain Conditions

A brick & mortar wine store operated a website with a wine club called the “Tasting Room.”  Online orders were received and processed at the brick & mortar store during store hours and shipments were sent from its licensed warehouse.  … Continue reading

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Flavor Ideas for New York Farm Distilleries

Working as a spirits industry lawyer, I come across a lot of cool spirit varieties.  I am working with five new farm distilleries and am amazed at some of the flavors they plan to “brew” when they open.  I was … Continue reading

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Custom Spirit Opportunities for Bars & Restaurants

New York Alcoholic Beverage Control Law requires that alcohol be served from its original container, unadulterated. Thus, infusing spirits at the bar is not a legal practice in New York.  The spirit must come infused from the manufacturer. This presents … Continue reading

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FDA ISSUES FINAL MENU LABELING REQUIREMENTS

The U.S. Food and Drug Administration (FDA) has finalized the rules requiring that calorie information be listed on menus and menu boards in chain restaurants and similar retail food establishments to help consumers make informed decisions about meals and snacks. … Continue reading

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