Monthly Archives: December 2013

A Case Study in Great Branding: Penny Wise; A Red Wine from the Other Guys

Penny Wise Pinot Noir, a California red varietal bearing the tag line “California Smart Wine” from The Other Guys Winery in Napa, California. The wine name conveys a lot about the brand. In Trademark law, we call it the “commercial … Continue reading

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Bar Owners: Give your Food Menu a Second Look

Bar food is often an oversight.  Food is generally not the primary focus of a bar or club business operation that makes its living on the sale of beer and cocktails.  Bar food offerings are often the bare minimum required … Continue reading

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Am I a Restaurant in the Eyes of the Liquor Authority?

Sometimes it is not easy to determine if your establishment is a restaurant or tavern. A typical pizzeria menu consists of pizza, subs, salads and wings as well as assorted fried snack foods. These food offerings may fall under “sandwiches, … Continue reading

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Beer to Go

Any license authorized to serve alcohol on premise is also authorized to sell beer to go.  A licensee can deliver beer as long as it is being delivered with the food order, and it is delivered in a vehicle registered … Continue reading

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Why Rochester needs more shops like the Little Bleu Cheese Shop

If you have never had the opportunity to stop into the Little Bleu Cheese Shop on South Avenue, you’ve been missing one of Rochester’s hidden treasures.  I love what I do at my office, don’t get me wrong.  However, I … Continue reading

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Get Recognized for Supporting New York Wineries

New York Wine Spotting is a social media promotional effort that rates local restaurants on the portion of their wine list that features New York wines.  Michael Warren Thomas is radio host of “Savor Life” and has started the New … Continue reading

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Local Promotion Idea for Bars

The alcohol beverage control laws make drink discounts and promotions a tricky endeavor.  I am always on the lookout for ideas for my clients.  I recently bought about one-half dozen “drink decks.”  (It is a product of City Dining Cards … Continue reading

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News! News! Booze!

Did you hear that Black Button Distilling will be open for a preview one-day tasting and sale of its inaugural vodka?  This is the first liquor produced in Rochester since Prohibition.  I hope to see you there! Saturday, December 21, … Continue reading

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Five Best Practices to be Sure Your Restaurant or Bar is Profitable.

Education is an investment with Return on Investment (ROI).  Educate your staff on your food and cocktails and teach them how to upsell the fancier items whenever possible. Have dedicated cashiers to ring up orders to lower chances of servers … Continue reading

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Farm Cidery License Effective Next Month

The new Farm Cidery does not need to be located on a farm.  The new license goes into effect on January 15, 2014.  At this time, the wholesale application has not been amended to include the license type.  The SLA … Continue reading

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