Monthly Archives: June 2013

Coors Epic Fail for Puerto Rican Day

Corporate sponsorship can be a tricky game. Coors has sponsored the Puerto Rican Day Parade for seven years. To commemorate this year’s event, the company commissioned a special can design incorporating elements such as an apple (to represent New York … Continue reading

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Federal guidelines on social media advertising

The Federal Alcohol Administration Act (FAA Act) contains provisions that apply to all advertisements in any media, including print, television, outdoor, and website advertisements. The Alcohol and Tobacco Tax and Trade Bureau (TTB) is in charge of reviewing these advertisements … Continue reading

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German brewers warn of fracking’s effect on the alcohol industry

German brewers are another interest group that heartily opposes fracking, and with good reason, since it could contaminate the very water used to produce its iconic beer. Hydraulic fracturing – or ‘fracking’ as it is more commonly known – is … Continue reading

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